The Spinal Foundation Logo – “I OVERCAME”
The “I” in SPINAL is structured to metaphorically represent a human figure. Shaped like an arrow pointed upwards, it draws inspiration from the famous Usain Bolt style of celebration after every triumph. The I, thus, signifies overcoming disability, rising above all challenges imposed by a spinal cord injury, moving towards empowerment, living a meaningful life with dignity and being victorius in the face of adversity. The human figure reaching out upwards towards the right conveys positivity and ambition.
The first “O” in Foundation is portrayed as an outline of a wheel, and is linked to the I in a dynamic posture, as the wheelchair in most cases becomes an integral part of the life of a spinal cord injured person. The O has a forward tilt signifying motion and energy.
The choice of orange was influenced by the fact that orange denotes courage, and is also a part of the Indian Flag. The colour combination creates a professional, formal and focused look that is integral to the organisation
The tagline ”India SCI Self Help Group” has been encased in a graded version of the orange used in SPINAL to ensure integration of the logo typeface and tagline.
“I OVERCAME” is the message of the logo. This would be a realistic and symbolic representation of how every person with SCI battles challenges to forge ahead in life, difficulties notwithstanding.
The logo is in English as The Spinal Foundation represents the Indian face in the international context, too. It shall be used alongside a transliterated version of The Spinal Foundation in various Indian languages. The Spinal Foundation is sure to carve an identity that transcends barriers of language with the work it shall do.
The creator of the logo for The Spinal Foundation is Paul Athisayaraj Joshua.